Island Good

Island Good

If you were to prepare a meal using only food products grown, produced or manufactured on Vancouver Island, what would you include? How about meals all day or food for an entire week?

That challenge was undertaken a few years ago by the Vancouver Island Economic Alliance. VIEA decided to serve only foods that made or grown on Vancouver Island at a luncheon it was hosting. A board member was given a budget and given the task of purchasing foods for the event. What seemed like a simple enough task, turned into a scavenger hunt as the VIEA shopper combed the shelves and display cases of local grocery stores for Island food products. The products could be found on grocery shelves, but a great deal of diligence and label reading was required to source those goods.

Island Good is a campaign created to help shoppers identify locally sourced products. Island Good began as a 6-month pilot project in 2018 where VIEA measured the sales of 802 distinct items in 45 grocery stores across Vancouver Island. During that time, Island Good increased sales by an average of 16.4%. And in 2019 sales were up 17.5% for the same period the previous year, and in 2020 the sales increase was 37%.  It seems there’s nowhere to go but up! Residents and tourists on Vancouver Island are predisposed to shop for local products. Island Good simply makes those local products more visible to consumers.

The Island Good branding is now available to be used by Island-based (included Gulf Islands) producers, processors, distributors and retailers at point of sale, in product packaging, and on all promotional and advertising vehicles (signage, websites, social media, etc.) The Island Good brand is proven to help raise consumer awareness and increase sales. Look for the Island Good logo on products and in stores across Vancouver Island.

Visit the Island Good website to learn more.

VIEA has committed to using only Island Good products in all meals at the annual State of the Island Economic Summit. Learn more about the Economic Summit.

Country Life in BC, April 2019 – Island Good campaign drives local sales

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